Day 1: Product/People
Janna Bastow is co-founder and CEO of ProdPad, a product management software company that helps craft product roadmaps and makes product managers look like rockstars. Since transforming from a side project, ProdPad has grown quickly to a profitable SaaS company while being bootstrapped the entire way. She’s also co-founder of the largest product management community in the world — Mind the Product runs local meetup groups for product managers in over 70 cities and two annual flagship events of over 1,200 attendees each.
David Cancel is a five-time entrepreneur, two-time CEO, angel investor, and currently the CEO at Drift, a startup that's making it easier for businesses to talk to their customers. Prior to Drift he was at HubSpot where he served as Chief Product Officer after HubSpot acquired his last company, Performable. He is also the creator of Ghostery, the web's largest privacy tool.
Government Digital Service
Pete Herlihy has been with the UK Government Digital Service since it was established in 2011. During that time he's delivered many of its biggest and most challenging successes including the GOV.UK website (winner of Design of the Year 2013), moving voter registration online, introducing online petitioning of government and parliament, and is currently working on GOV.UK Notify — a common service for all of government to use to communicate with users via text and email.
Lucie McLean is Head of Product for Children's at the BBC in Salford. She has worked for the BBC for 19 years — nine years in journalism and ten years in product management. Most of her product career has been in mobile products and she led the teams which developed the mobile website and award-winning BBC app for the London 2012 Olympics and the hugely successful BBC Sport app. She now leads the teams developing the BBC’s websites and apps for children. She is passionate about increasing diversity in digital organisations and helping those new to the digital world embrace the opportunities it offers.
Graham is a product manager at Deliveroo, working on the corporate product offering, bringing great food to offices around the world. Prior to that, he worked at TransferWise, focussing on the transfer experience, and growing the company in global markets. Graham has littered the internet with side-projects, including NightCapp, an app that lets you know which bars are still open around you throughout the night, in London.
John Peebles is the CEO of Administrate, a SaaS training administration platform and one of Scotland’s fastest growing tech companies. John has spent the past 15 years growing healthcare and EdTech startups in America and Scotland. He is passionate about education, great teamwork, and technology and often speaks on these subjects around the world.
Hilary cut her teeth in product working with dozens of startups from the University of Edinburgh to test their value propositions and find their first customers. In 2013 she moved to Skyscanner, one of the world's largest travel search sites. She is now product manager for the Flights Group, the company's largest business vertical, with more than 50 million users per month globally.
Courtney Seiter is a writer, editor and inclusivity catalyst at Buffer, focusing on the intersection of workplace culture and inclusion. Her writing has appeared in TIME, Fast Company, Lifehacker, Inc. and more. On the side, she’s the co-founder of Girls to the Moon, a company that produces events designed to build confidence in girls age 10-14.
Emily Webber is a London-based independent agile and lean consultant. She works with organisations in both the private and public sectors to help with their agile transformations and to develop their agile capability for sustainable change. She was previously at the Government Digital Service, where she was Head of Agile Delivery. She co-runs Agile on the Bench, blogs and is the author of Building Successful Communities of Practice: Discover How Connecting People Makes Better Organisations.
DAY 2: Full Stack Marketing
Rand Fishkin uses the ludicrous title 'Wizard of Moz'. He’s founder and former CEO of Moz, co-author of a pair of books on SEO, co-founder of Inbound.org and serves on the board of presentation software startup Haiku Deck. Rand’s an unsaveable addict of all things content, search, and social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account.
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.
Nathalie Nahai is a web psychologist and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion. The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. She has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard Business Review, to name a few.
Depesh Mandalia is CMO at toucanBox, a BGF Ventures-backed children's arts and crafts subscription service. He's a full-stack marketer with over 15 years of sales growth in businesses of all sizes and stages including Tesco and Ann Summers through to WorldRemit and Lost My Name. A developer turned product manager turned marketer infected with the startup bug 8 years ago, his most recent success was scaling Lost My Name to over $25m global revenue in 18 months through performance marketing (predominantly Facebook Ads.)
Mike McGrail is marketing director at fast-growing EdTech platform Administrate. Previously, he was the founder of highly-regarded Edinburgh marketing consultancy Velocity Digital.
Lexi Mills is a managing director of Manyminds with 8 years experience in online marketing and communications, working on PR, SEO, content and social campaigns. She is focused on data-driven strategies and integrating channels to maximise their influence on human behaviour in both B2B and B2C environments.
Samantha Noble is a digital marketing expert and client strategy director at Koozai with a key focus on PPC. She helps clients grow their business through creating highly targeted digital strategies that focus on every stage of the marketing funnel. With her passion for digital, she founded the Digital Females group back in 2011 and is also working as the Co-Chief Editor for State of Digital.
In 2002, Wil founded SEER with a vision to build an agency that puts equal focus on doing great things for its clients, its team, and the community at large. From a one-man shop in his apartment to a team of over 100 on both coasts, Wil's vision has come to life and continues to grow every day. Wil currently holds the role of Director of Strategy, focusing on identifying industry innovations and developing strategies across divisions to help our clients navigate the challenges their businesses face as a result of those innovations.
Hannah spent 7 years working in offline marketing (they just called it ‘marketing’ back then) until her fairy godmother told her that the internet was the future. Not one to ignore such sage advice, she made the switch to online in 2007. By day she’s Head of Creative at Verve Search, and by night she dreams of owning a bookshop. Her work for clients has won multiple awards, and she’s spoken at numerous conferences, including MozCon, SMX, SearchLove, and BrightonSEO. She can be found being somewhat professional on LinkedIn and markedly less so on Twitter.
Andy Young is an entrepreneur-in-residence at 500 Startups, where he helps teams with growth, analytics and product. Previously Andy led the launch of Stripe in the UK, founded and grew membership management platform GroupSpaces, and created Selective Tweets. Andy likes building useful things, and using technology to help people.