The Power of Product Focus: Lessons From A Year of Faffing About
Losing focus is easily done when building a product and growing a startup. In this honest talk, Janna will talk about how ProdPad overcame obstacles by focusing on their product. Over the course of just a few months, they effectively found a way to quadruple their conversion rate and accelerate their growth — and in the talk, she’ll break down the steps and show how something similar can be done in any other company.
Janna Bastow is co-founder and CEO of ProdPad, a product management software company that helps craft product roadmaps and makes product managers look like rockstars. Since transforming from a side project, ProdPad has grown quickly to a profitable SaaS company while being bootstrapped the entire way. She’s also co-founder of the largest product management community in the world — Mind the Product runs local meetup groups for product managers in over 70 cities and two annual flagship events of over 1,200 attendees each.