Science and Sensibility: Thoughts on Experimentation and Growth
Whether trying to increase user goal completion or long-term user trust, we've had to get comfortable with the fact that being data-driven isn't enough, and that doing the best thing for users isn't free.
Hilary cut her teeth in product working with dozens of startups from the University of Edinburgh to test their value propositions and find their first customers. In 2013 she moved to Skyscanner, one of the world's largest travel search sites. She is now product manager for the Flights Group, the company's largest business vertical, with more than 50 million users per month globally.