Rand Fishkin



The Worst Advice Marketing Ever Gave Content

Now that content marketing and SEO have been around the web for a few years, we’ve accumulated our fair share of bad advice, subpar practices, and seemingly-obvious-but-misleading best practices. In this presentation, Rand will clear out some these cobwebs, show why you shouldn’t listen to #6, #7, or #8 on that list of “10 tactics every content marketer should use,” and, in their place, offer better approaches to strategy, creation, optimization, amplification, and analytics for your content efforts.


Slides


About Rand

Rand Fishkin uses the ludicrous title 'Wizard of Moz'. He’s founder and former CEO of Moz, co-author of a pair of books on SEO, co-founder of Inbound.org and serves on the board of presentation software startup Haiku Deck. Rand’s an unsaveable addict of all things content, search, and social on the web.