How to Use the Big 5 Personality Traits to Write Persuasive Copy
In this presentation, we'll explore how you can use the golden standard for personality profiling, the Big Five, to design persuasive copy that engages and converts. From specific trigger words to message framing, you'll come away with actionable points, principles and examples you can use to optimise your communications today.
Nathalie Nahai is a web psychologist and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion. The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. She has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard Business Review, to name a few.