Got the Marketing Skills to Pay the Bills?
In this talk, Mike will explore the skills required to be an effective and desirable modern marketer. It's not as clear-cut as you may think; Mike has learned this personally via his own career, but also via the building of marketing teams. What attributes really make the difference between 'meh' and 'yeah!'? Mike will tell you in his usual straight-to-the-point manner. Who knows, he may even throw you a biscuit....
Mike McGrail is marketing director at fast-growing EdTech platform Administrate. Previously, he was the founder of highly-regarded Edinburgh marketing consultancy Velocity Digital.