The Acquisition Marketing Puzzle Most Fail to Complete
Place the right product in front of the right person at the right time and you've nailed acquisition marketing, right? Yet businesses fall short because the puzzle looks easier than the sum of the pieces. Here you will discover how to grow an acquisition marketing machine that scales success through mission, insights and agility using past case studies and actionable takeaways.
Depesh Mandalia is CMO at toucanBox, a BGF Ventures-backed children's arts and crafts subscription service. He's a full-stack marketer with over 15 years of sales growth in businesses of all sizes and stages including Tesco and Ann Summers through to WorldRemit and Lost My Name. A developer turned product manager turned marketer infected with the startup bug 8 years ago, his most recent success was scaling Lost My Name to over $25m global revenue in 18 months through performance marketing (predominantly Facebook Ads.)