Data-driven Growth: Analytics & Attribution for Marketers in 2016
So many tools out there, so much data now available - all making it easier to drown in numbers that don't help move the needle. So what does a great analytics strategy look like in 2016? In this talk, Andy shares actionable tips, techniques and advice from working on marketing and growth with 40+ companies across 500 Startups' portfolio.
Andy Young is an entrepreneur-in-residence at 500 Startups, where he helps teams with growth, analytics and product. Previously Andy led the launch of Stripe in the UK, founded and grew membership management platform GroupSpaces, and created Selective Tweets. Andy likes building useful things, and using technology to help people.